Sunday, January 23, 2005

love for sale

I'd been feeling essentially unhip associating with certain nursing home songs and was looking for things about associative memory. I found a link that explained in webspeak the neuroscience, and then lost it. But today I landed at this site about memory and branding:

The core concept of branding is rooted in behavioral psychology and neuroscience. In short, the actual process of branding is the result of using echoic memory recall (the memory of things heard) to implant an associative memory (a new memory you create with your specially created branding message), that has become linked to a positive memory already anchored in the individuals mind, and then recalling that anchored memory on demand (and thus the desired response), with a recall cue or stimulus (your branding ad which is the associative memory now linked to the anchored memory...

A desirable anchored memory can be that of a very pleasant feeling (love, security, social acceptance, extreme joy, high accomplishment, etc). An associative memory must be created through consistency and massive repetition (at least 3 times per week, 52 weeks per year, over at least a one year period) using powerful, emotional words, sometimes unusual words in unusual combinations, that break through the competitive advertising clutter to stimulate the mind in such a way that the words are tied into, or linked to the anchored memory.

Like the beat beat beat of the tom-tom. Anchors aweigh, eh.

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